Marketing technology prowess.
Our clients ask us to improve existing products, create new products, and to generate demand. Maybe you have a site that has grown tired and people have stopped using it? Maybe you are looking to create something unique and new? If thats you and your company is looking to solve a design and development challenge, or is out to disrupt an industry with a new product (or by improving your existing product), we are the designers and technologists you should be speaking with. We help companies get the next version of their sites, apps or software working. We also help them make a splash out on the digital airwaves and convert web visitors to sales opportunities. XD Lab's solutions as a service model handles everything from design and development to execution.
More times than not, our clients already have products and services in-flight, but want to increase demand and drive new revenue. We believe that you create demand by delivering useful content and a flawless user experience.
Scope
- Marketing Automation
- Content Production
- CRM Integration
- Data Processing
- Paid Media
- Campaign Execution
- Experience Optimization
We at XD Lab are driven to improve on B2B product design and technology marketing. We understand the implications of long buying horizons, the often complex decision making process in the large enterprise space. We seek to span the breadth of experiences your prospects have with your brand—up and down their org chart.
And that means seamless data integration for every record, every time. Nothing breaks our collective hearts more than to see those hard fought, hard won leads expire on the shelf. Our technology and integration services ensure that sales follow up, reporting, and optimization decisions are based on realtime data.
Whether it’s explicit contact information, or implicit behavioral data, we will integrate the necessary data inputs to speed up lead qualification time, identify improvement opportunities, and build ROI dashboards you will actually look at.
Though there is no magic bullet, or one size fits all solution, we employ a design vocabulary that is built on years of experience driving conversion and design-thinking for some of the world's largest technology companies. We look at designing for conversion in 5 main categories:
Stories, Not Agendas
We find channels that are a good fit, and create content for that specific audience.
User Experience
The landing experience matters as much as the content itself.
Post-click Strategy
Brand narratives should foster user exploration and integrate effortlessly with sales.
Mobile Matters
Experiences range any number of channels and devices, your company should be where the people are.
Content Variation
Provide second-level content in multiple formats to prevent experience deadends.
Channel Execution
A brand is many fires on many channels.
XD Lab creates integrated marketing platforms. Technical disconnects between systems and subsequent data loss only result in waste and operational inefficiencies. Our superpower is being able to effortlessly move from the pixel to the person. This forest and the trees approach brings efficiency and effectiveness to the marketing programs we run.
Front-End Ecosystem
We create digital brand content. We operate across the entire front-end ecosystem.
Our starting point is always about identifying the collection of experiences that people have with your brand, and figuring out how can we improve that ecosystem. We evaluate it for things like path to conversion, effectiveness, what are the form interactions like on landing pages, what is the reach and value of awareness and early stage content, traffic volume and behaivor on your core website, and the historical timeline of offers and content living out on blogs, press releases, and 3rd party platforms. This coupled with past conversion data, web analytics, and organic rankings, gives us the ammunition we need for one heck of a concepting session.
Marketing DevOps
Code repositories, content management systems, web analytics, web personalization technologies, marketing automation platforms, CRM integrations, data visualizations, and digital advertising platforms are our happy place.
The seamless integration between the back-end technology and the front-end design ensures reliable lead management, sales funnel volume, velocity, and real-time revenue reporting.
We Ship Results
On a monthly basis, we collect web and application behavioral data to explore usage trends to find opportunities for optimization. We share our findings and recommendations and work with you to set the priorities for the next sprint.
We document everything in a reporting feed that includes our experimentation thinking and findings. This gives you a historical timeline to understand how your business is progressing, and serves as a knowledge base for what's been tried, what works, and what doesn't.
We will also meet with you one-on-one for a detailed read out.
Customer Successes
XD Lab’s page & form optimizations proved a 40% improvement in form conversion in a little over 3 months.
We saw a reduced cost per inquiry from paid search by 59%.
Email was never a reliable channel for us, but XD Lab was able to improve open and click through rates by 300% and 100% respectively.
Because of our efficiency improvements, we were actually able to increase our media budget.
After the redesign, bounce rates were cut in half..
Our organic ranking has been outpacing [competitor] for the last 13 weeks straight.
Next Up
Illuminating the data for Non-profits
Collectively over this one-year period, the organizations in this report raised over.
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