Google Analytics Alternative
Why running your own open source web analytics is the right choice for data privacy and ownership
In this article, we will explore the benefits of running your own open source web analytics instead of Google Analytics, including respect for data privacy, ownership of your data, simplicity of analytics dashboards, bypassing ad-blockers, and real-time data insights.
- Own your own data
- Complete visitor insights
- No 3rd party cookies
- Custom events & conversions
- Realtime Data
- No ad-blockers
It's Cool to Respect Data Privacy
Open source web analytics prioritize data privacy, allowing website owners to collect and analyze user data in a manner that lives up to your brand promise.
With Google Analytics and other 3rd party tools, data is stored on Google's servers and you have limited control over how that data is used.
In contrast, running your own open source web analytics means that you have complete control over the data you collect. This helps you build trust with your website visitors and demonstrates your commitment to protecting their privacy.
Cookie-Free Browsing and No Annoying Cookie Pop-ups
This can help reduce user friction and improve the overall user experience on your website, leading to higher engagement and conversion rates.
Ownership of Your Data
One of the main advantages of running your own open source web analytics is that you retain complete ownership of your data.
With Google Analytics, your data is subject to Google's retention policies, and you may have limited control over how it is used.
In contrast, running your own analytics solution gives you full control over your data, allowing you to store it securely and use it for your own purposes. This gives you the freedom to analyze your data in the way that best suits your needs, without any external limitations or restrictions.
Simple Analytics Dashboards
When we here at XD Lab implement analytics for our clients, our first priority is to give reports and dashboards people will actually use. We offer simple and customizable analytics dashboards that allow you to focus on the metrics that matter to your business.
Unlike Google Analytics, which can be overwhelming with its extensive features and complex interface, open source web analytics provide straightforward dashboards that display only the metrics you care about.
This makes it easier to understand and analyze your website's performance, and quickly derive actionable insights for your business. Moreover, these dashboards are often designed to fit on a single page, providing a clear and concise overview of your website's performance at a glance.
Ad-blockers are widely used by internet users to block ads and tracking scripts, which can affect the accuracy of web analytics data collected by Google Analytics. Running your own open source web analytics on
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