Google Analytics Alternative

Why running your own open source web analytics is the right choice for data privacy and ownership

In this article, we will explore the benefits of running your own open source web analytics instead of Google Analytics, including respect for data privacy, ownership of your data, simplicity of analytics dashboards, bypassing ad-blockers, and real-time data insights.

Let us know if we can help de-google your analytics.

  • Own your own data
  • Complete visitor insights
  • No 3rd party cookies
  • Custom events & conversions
  • Realtime Data
  • No ad-blockers

It's Cool to Respect Data Privacy

Open source web analytics prioritize data privacy, allowing website owners to collect and analyze user data in a manner that lives up to your brand promise.

With Google Analytics and other 3rd party tools, data is stored on Google's servers and you have limited control over how that data is used.

In contrast, running your own open source web analytics means that you have complete control over the data you collect. This helps you build trust with your website visitors and demonstrates your commitment to protecting their privacy.

Cookie-Free Browsing and No Annoying Cookie Pop-ups

Many website visitors are wary of cookies. Running your own open source web analytics allows you to collect data without using cookies, eliminating the need for cookie policy pop-ups and providing a seamless browsing experience for your visitors.

This can help reduce user friction and improve the overall user experience on your website, leading to higher engagement and conversion rates.

Ownership of Your Data

One of the main advantages of running your own open source web analytics is that you retain complete ownership of your data.

With Google Analytics, your data is subject to Google's retention policies, and you may have limited control over how it is used.

In contrast, running your own analytics solution gives you full control over your data, allowing you to store it securely and use it for your own purposes. This gives you the freedom to analyze your data in the way that best suits your needs, without any external limitations or restrictions.

Simple Analytics Dashboards

When we here at XD Lab implement analytics for our clients, our first priority is to give reports and dashboards people will actually use. We offer simple and customizable analytics dashboards that allow you to focus on the metrics that matter to your business.

Unlike Google Analytics, which can be overwhelming with its extensive features and complex interface, open source web analytics provide straightforward dashboards that display only the metrics you care about.

This makes it easier to understand and analyze your website's performance, and quickly derive actionable insights for your business. Moreover, these dashboards are often designed to fit on a single page, providing a clear and concise overview of your website's performance at a glance.

Bypassing Ad-Blockers

Ad-blockers are widely used by internet users to block ads and tracking scripts, which can affect the accuracy of web analytics data collected by Google Analytics. Running your own open source web analytics on

If you'd like to get started with a GA4 migration, talk to us today.

GA4 Migration Guide

Are you ready for the new Google Analytics?

Read the learn more

Revenue Operations

Let's turbocharge your opportunity pipeline.

Read the learn more

Customer Successes

Next Up

Illuminating the data for Non-profits

Collectively over this one-year period, the organizations in this report raised over.

Read the case study